2022年7月27日水曜日

Kogal/kogyaru

I recently learned about a fashion subculture which arose in the 1990s amongst Japanese schoolgirls, called kogyaru.




This was a trend which saw Japanese high school girls alter their school uniforms, such as wearing loose socks (which I have seen depicted in Japanese animation), as well as wearing checked scarfs, having a fake suntan, died hair and cute accessories. However this was more than just a fashion trend, but translated into their language, the way they conducted themselves, and for some even represented a form of rebellion, as these girls aimed to be scandalous, outrageous and go against traditional expectations of teenage girls. 

Here are some links about this subculture movement if you are interested:

https://blogs.uoregon.edu/postbubbleculture/2010/03/30/japanese-subculture-kogals-and-lolitas-rebellion-or-fashion/

https://the-comm.online/blog/the-history-of-gyaru/

https://haenfler.sites.grinnell.edu/subcultures-and-scenes/gyaru/

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